CN
CN
The story of the VICTORIA brand is rooted in courageous entrepreneurship, defined by elegant dynamism and a profound passion for riding. The riding experience reflects the precision for which German industry is renowned. Guided by the core concept “VICTORIA IN YOUR LIFE”—symbolizing victory in life—the brand conveys a belief in progress and breakthroughs achieved through riding.
Drawing inspiration from over a century of German craftsmanship, VICTORIA aims to make precision engineering accessible to a broader audience. The brand invites consumers to experience the courage, vitality, and passion embodied in its products, and to enjoy the distinctive pleasure of riding a VICTORIA motorcycle.
As a historic German motorcycle brand, VICTORIA possesses a rich legacy. Its motorcycles won a gold medal at the Nuremberg Motor Show in 1900, the K.R. series became a classic in the 1920s, and in 1925 a supercharged model achieved a top speed of 146 km/h. For more than a century, VICTORIA has been an influential presence in the motorcycle industry.
In 2018, VICTORIA entered into a strategic partnership with the renowned Chinese manufacturer Longjia Motorcycle, marking an important milestone in the brand’s global development. This collaboration combines German design heritage with China’s advanced manufacturing capabilities, strengthening VICTORIA’s position in the global motorcycle market.
VICTORIA is neither a pure track-focused performance machine nor a traditional American cruiser. Instead, it is positioned as a “mobile work of art” that brings refined vitality into modern urban life. The brand appeals to young riders who value individuality and retro culture, as well as motorcycle enthusiasts who use their bikes for both daily commuting and leisure riding. VICTORIA transforms the motorcycle into a symbol of lifestyle.
Original design lies at the core of the brand. VICTORIA operates three global design centres and employs more than 20 experienced designers. Its products seamlessly blend retro aesthetics with modern technology, incorporating advanced features such as dual-channel ABS and traction control systems (TCS). Through careful material selection and component development, VICTORIA creates reliable and visually refined motorcycles—designed as versatile companions for a wide range of riding scenarios.
From product development to retail experience, the brand’s structured S/D five-level layout balances standardisation with flexibility, delivering value to riders while offering dealers clear and sustainable cooperation opportunities.
VICTORIA is more than a motorcycle manufacturer; it is a lifestyle brand built on precision craftsmanship and emotional connection. It encourages riders to approach every journey with confidence, calm determination, and enduring passion—empowered by precise technology and thoughtful design.
In 1885, a pedal bicycle club emerged in Nuremberg, where cycling actively developed. In 1886, club member Max Ottenstein and merchant Max Frankenburger founded the Frankenburger & Ottenstein Unlimited Company.
In 1920, Dr. Rudolf Ottenstein, son of Max Ottenstein, was appointed to the company's board of directors during this period, overseeing the technical development of Max Frankenburger. Under his leadership, the K.R.(Kraft Red) series of motorcycles was introduced from 1860 to 1943 and endured as a defining feature of the Victorian era for a long time.
From 1946 to 1953, Victoria produced 150,000 Vicky motorcycles and 225,000 bicycles. These were exported to 60 countries worldwide, with Vicky mopeds accounting for 70% of total exports.
In 1954, a new generation of drive technology exploded onto the scene in Victoria with the introduction of the KR21 “Swing” and the advanced “Peggy” scooter. Norbert Riedel's innovative swingarm-mounted powertrain on the first motorcycle represented a minor technological revolution.
In 1957, Victoria joined the Zwickau Alliance (along with DKW and Express).
In 2018, Ningbo Longjia Motorcycle Co., Ltd., a specialized motorcycle manufacturer in China, signed a strategic cooperation agreement with Germany's VICTORIA.
In September 2019, at the Chongqing China International Motorcycle Expo, the first retro scooter resulting from the collaboration between Germany's VICTORIA and China's LONGJIA was unveiled. Mr. Niels Peter Jensen of Germany's VICTORIA attended the event in person to unveil the VICTORIA Sixties300i.
May 28, 2021:Victoria Sixties 150i officially launched at the Beijing International Motorcycle Expo in China.
November 2, 2022: A milestone date for the VICTORIA brand. The all-new Sixties 150Si debuted and went on sale simultaneously at the Chongqing China International Motorcycle Expo.
At EICMA 2024, Victoria's first classic cruiser model, the Simplee V70, commenced global sales.
On April 10, 2025, at the China International Motorcycle Exhibition, Victoria held its Spring 2025 New Product Launch Event, featuring the global debut of the all-new Seventies 150i.
At the October 2025 Canton Fair, the Victoria Motorrad officially unveiled its all-new model – the V25 – in its global debut. The V25 is a street bike that prioritises lightweight characteristics, combining agility with a compact design to balance urban commuting convenience and short-distance riding enjoyment. Its lightweight structural layout delivers nimble and responsive handling. The launch of this new model represents a significant milestone for the brand as it continues to focus on developing sporty, youth-oriented products.
