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The story of the VICTORIA brand is an epic of courageous entrepreneurship, born with a sense of elegant dynamism, and the driving experience contains a profound passion for driving, underpinned by the precision for which the German industry is renowed. “VICTORIA IN YOUR LIFE“ (victory in life) as the core concept, to convey the ”belief in breakthroughs through driving"This campaign represents a hundred years of German craftsmanship in the same lineage. Allow a greater number of consumers to experience the precision of our products, and to enjoy the courage, vitality and passion they embody. Allow them to experience the pleasure of VICTORIA.
As a leading German motorcycle manufacturer, the brand has a rich heritage: the new car won the gold medal at the Nuremberg Motor Show in 1900, the K.R. series became a classic in 1920, and the supercharged model reached a speed of 146 kilometers per hour in 1925. For over a century, the company has been a leading player in the motorcycle industry. In 2020, it entered into a partnership with the renowned Chinese manufacturer Longjia Motorcycle, marking a significant milestone in its global expansion. This strategic move positions China as a major player in the global motorcycle manufacturing landscape, showcasing the country's advanced manufacturing capabilities.
VICTORIA's brand positioning is neither a track machine in pursuit of extreme performance, nor a bulky American cruiser; it is positioned as a "mobile work of art that injects exquisite vitality into modern urban life".The company focuses on young people who value individuality and retro culture, as well as motorcycle enthusiasts who use their bikes for both commuting and leisure. The company transforms the motorcycle into a symbol of lifestyle. The company's original design is at the core of its business, and it operates three global design centres and employs over 20 top designers. Its products seamlessly blend retro aesthetics with modern technology, and it utilises advanced configurations such as dual-channel ABS and TCS. The company meticulously selects materials and researches components to create a reliable and aesthetically pleasing "container for mobile life" that is suitable for a wide range of scenarios. From products to stores, the S/D five-level layout offers both standardisation and flexibility, delivering a riding victory for consumers and providing dealers with substantial and accessible cooperation opportunities.
VICTORIA is not just a motorcycle manufacturer, but a lifestyle brand that creates emotional experiences with precision craftsmanship.It invites every rider to explore and enjoy every journey in life with a calm and energetic attitude, with full passion and confidence brought by precise technology.
In 1885, a pedal bicycle club emerged in Nuremberg, where cycling actively developed. In 1886, club member Max Ottenstein and merchant Max Frankenburger founded the Frankenburger & Ottenstein Unlimited Company.
In 1920, Dr. Rudolf Ottenstein, son of Max Ottenstein, was appointed to the company's board of directors during this period, overseeing the technical development of Max Frankenburger. Under his leadership, the K.R.(Kraft Red) series of motorcycles was introduced from 1860 to 1943 and endured as a defining feature of the Victorian era for a long time.
From 1946 to 1953, Victoria produced 150,000 Vicky motorcycles and 225,000 bicycles. These were exported to 60 countries worldwide, with Vicky mopeds accounting for 70% of total exports.
In 1954, a new generation of drive technology exploded onto the scene in Victoria with the introduction of the KR21 “Swing” and the advanced “Peggy” scooter. Norbert Riedel's innovative swingarm-mounted powertrain on the first motorcycle represented a minor technological revolution.
In 1957, Victoria joined the Zwickau Alliance (along with DKW and Express).
In 2018, Ningbo Longjia Motorcycle Co., Ltd., a specialized motorcycle manufacturer in China, signed a strategic cooperation agreement with Germany's VICTORIA.
In September 2019, at the Chongqing China International Motorcycle Expo, the first retro scooter resulting from the collaboration between Germany's VICTORIA and China's LONGJIA was unveiled. Mr. Niels Peter Jensen of Germany's VICTORIA attended the event in person to unveil the VICTORIA Sixties300i.
May 28, 2021:Victoria Sixties 150i officially launched at the Beijing International Motorcycle Expo in China.
November 2, 2022: A milestone date for the VICTORIA brand. The all-new Sixties 150Si debuted and went on sale simultaneously at the Chongqing China International Motorcycle Expo.
At EICMA 2024, Victoria's first classic cruiser model, the Simplee V70, commenced global sales.
On April 10, 2025, at the China International Motorcycle Exhibition, Victoria held its Spring 2025 New Product Launch Event, featuring the global debut of the all-new Seventies 150i.
At the October 2025 Canton Fair, the Victoria Motorrad officially unveiled its all-new model – the V25 – in its global debut. The V25 is a street bike that prioritises lightweight characteristics, combining agility with a compact design to balance urban commuting convenience and short-distance riding enjoyment. Its lightweight structural layout delivers nimble and responsive handling. The launch of this new model represents a significant milestone for the brand as it continues to focus on developing sporty, youth-oriented products.
